2022
Entrant Company
Category
Client's Name
Country / Region
NEXT/NOW collaborated with Weber Grills to create an engaging web augmented reality (AR) experience that enables users to explore the Genesis, SmokeFire, and Weber CRAFTED from the comfort of the user’s phone. In the experience, viewers can interact with 3D models of the products, with features that enable scaling to size and informative hotspots. The result is an accessible and intuitive experience that both those new to and familiar with AR can enjoy. We honed in on Weber Grills’ desire to engage the audience in an exciting new way. Our formula for an interesting and accessible AR experience: expert 3D rendering of brand-accurate models, UI/UX design focused on usability and accessibility to both new and experienced AR users, programming development in the industry’s top custom web 3D engine, and internal QA of the experience.
Entrant Company
WHM Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Appnovation
Category
Branded Content - Non-Profit
Country / Region
Canada
Entrant Company
1DS Collective
Category
Social Media - Instagram Page
Country / Region
United States
Entrant Company
Firesite Films
Category
Video - Nonprofit
Country / Region
United States