MUSE Gold

2022

The Weber Experience

Entrant Company

NEXT/NOW Agency

Category

Experiential & Immersive - Augmented Reality

Client's Name

Weber

Country / Region

United States

NEXT/NOW collaborated with Weber Grills to create an engaging web augmented reality (AR) experience that enables users to explore the Genesis, SmokeFire, and Weber CRAFTED from the comfort of the user’s phone. In the experience, viewers can interact with 3D models of the products, with features that enable scaling to size and informative hotspots. The result is an accessible and intuitive experience that both those new to and familiar with AR can enjoy. We honed in on Weber Grills’ desire to engage the audience in an exciting new way. Our formula for an interesting and accessible AR experience: expert 3D rendering of brand-accurate models, UI/UX design focused on usability and accessibility to both new and experienced AR users, programming development in the industry’s top custom web 3D engine, and internal QA of the experience.

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