2022
Entrant Company
Category
Client's Name
Country / Region
NEXT/NOW collaborated with Weber Grills to create an engaging web augmented reality (AR) experience that enables users to explore the Genesis, SmokeFire, and Weber CRAFTED from the comfort of the user’s phone. In the experience, viewers can interact with 3D models of the products, with features that enable scaling to size and informative hotspots. The result is an accessible and intuitive experience that both those new to and familiar with AR can enjoy. We honed in on Weber Grills’ desire to engage the audience in an exciting new way. Our formula for an interesting and accessible AR experience: expert 3D rendering of brand-accurate models, UI/UX design focused on usability and accessibility to both new and experienced AR users, programming development in the industry’s top custom web 3D engine, and internal QA of the experience.
Entrant Company
Ceros
Category
Website - Technology / Science
Country / Region
United States
Entrant Company
K11 Concepts Limited
Category
Strategic Program - Interactive Brand Experience
Country / Region
Hong Kong SAR
Entrant Company
Savannah College of Art and Design
Category
Branded Content - Fashion & Beauty
Country / Region
United States
Entrant Company
Origin Design Collective
Category
Corporate Identity - Brand Identity
Country / Region
United States