MUSE Platinum

2022

Colorful Lives

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Diversity & Inclusion

Client's Name

Country / Region

China

Different from the conventional text-based introduction of occupations, this program provides a brand new platform where users can experience different careers. With the help of intelligent technology, a career database and Baidu's big data platform, the program offers immersive job simulations and interactive games to help users get familiar with different occupations. Without spending extra time and cost, users, including fresh graduates and company employees, can have easy access to career information, which allows them to experience new jobs and have more options about their future careers. The user interface of the program features a futuristic style. Users can customize their 3D characters with a high degree of freedom, such as adjusting the skin color to create a unique appearance and improve immersiveness. By completing well-designed job-related tasks, the characters can get new skills of a specific occupation, and gradually, users will gain a deeper understanding of it. Moreover, with the intelligent AI platform, the system will collect users' actions to analyze their preferences and recommend suitable occupations for them. In a nutshell, this career-experiencing platform offers users an online opportunity to pick up different careers, reducing their cost of choice and time, and helping them find the most suitable career.

Credits

Yuan Lu
Yifan Chen
Yujie Shi
Yanhui Yao
Yong Zhang
Siren Liu
Shuang Li
Yingshan Chen
Songshuai Zhao
Lena Hu
Yang Yu
Xiaolong Che
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