2022
Entrant Company
Category
Client's Name
Country / Region
As an online science application, Baidu Wiki Virtual Zoo integrates a rich database of animal knowledge with 3D kinetic animal models. This enables children, teenagers, and people with limited mobility to watch live animals and learn about biodiversity anytime, anywhere. Benefiting from the 3D animal images and detailed research and reproduction of animal features, different species of animals have been molded with unique styles and outstanding species features, which makes them recognizable and entertaining to watch. The animal live broadcast is presented in island space, users can click the animal page of interest for immersive viewing, and browse related scientific knowledge and video materials. Animal special effects and island scenes enhance the vividness of the video and promote interaction. The revenue from interactive traffic during the live broadcast will be used for the rescue, medical treatment, and the exclusive house-building of stray cats. With Baidu Brain AI technology, stray cats will be actively spotted and released, and their physical injuries and diseases will be observed for further rescue and treatment.
Credits
Entrant Company
Deciem The Abnormal Beauty Company
Category
Branded Content - Fashion & Beauty
Country / Region
Canada
Entrant Company
Clinique / SharpEnd
Category
Branded Content - Fashion & Beauty
Country / Region
United States
Entrant Company
Tier10
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Harajuku DESIGN Inc.
Category
Corporate Identity - Brand Identity
Country / Region
Japan