2022
Entrant Company
Category
Client's Name
Country / Region
As an online science application, Baidu Wiki Virtual Zoo integrates a rich database of animal knowledge with 3D kinetic animal models. This enables children, teenagers, and people with limited mobility to watch live animals and learn about biodiversity anytime, anywhere. Benefiting from the 3D animal images and detailed research and reproduction of animal features, different species of animals have been molded with unique styles and outstanding species features, which makes them recognizable and entertaining to watch. The animal live broadcast is presented in island space, users can click the animal page of interest for immersive viewing, and browse related scientific knowledge and video materials. Animal special effects and island scenes enhance the vividness of the video and promote interaction. The revenue from interactive traffic during the live broadcast will be used for the rescue, medical treatment, and the exclusive house-building of stray cats. With Baidu Brain AI technology, stray cats will be actively spotted and released, and their physical injuries and diseases will be observed for further rescue and treatment.
Credits
Entrant Company
Penn State
Category
Advertising - Online AD (Single)
Country / Region
United States
Entrant Company
Gravity Global
Category
Branded Content - B2C
Country / Region
United Kingdom
Entrant Company
Bumbuku Creatives
Category
Video - Technology / Science
Country / Region
Netherlands
Entrant Company
Primo Advertising Creative Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan