MUSE Platinum

2022

AppGallery Game Fest

Entrant Company

HUAWEI / Aspiegel

Category

Social Media - Games

Client's Name

Country / Region

Ireland

Game Fest is a celebration of everything AppGallery has to offer in the gaming app category.



As part of the campaign, HUAWEI partnered with some of the world's top players in the mobile gaming space, such as Gameloft (Asphalt 9) and Playrix (Gardenscapes). Game Fest put these games on full display, driving significant increases in avg. daily downloads, digital media impressions, and PR reach.



2021 marked the second iteration of AppGallery's Game Fest campaign, and while the first edition achieved record-breaking results, the latest Game Fest campaign has set a whole new benchmark.

MUSE Awards Winner - AppGallery Game Fest

Credits

Marketing Director
Johnny Jiang
Head of Global Marketing, Ecosystem
Ilya Fedotov
Senior Global Marketing Lead
Ard Boudeling
Digital Account Director (Grayling)
Clara Burns
Senior Integrated Designer (Grayling)
Oscar Mitchell-Heggs
Senior Social Media Manager (Grayling)
Alison Chandler
Art Director (Grayling)
May Simargool
Creative Services Director (Grayling)
Craig Hawkes
CCO (Jung von Matt)
Max Lederer
Creative Director (Jung von Matt)
Karim Chughtai
Client Service Director (Jung von Matt)
Edwin Okyere
Account Director (Jung von Matt)
Victoria Oehlschlaegel
Project Management (Jung von Matt)
Viktoria Dettke
Senior Art Direction (Jung von Matt)
Robert Lindell
Art Direction (Jung von Matt)
Jens Walz
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