MUSE Platinum

2022

AppGallery Game Fest

Entrant Company

HUAWEI / Aspiegel

Category

Social Media - Games

Client's Name

Country / Region

Ireland

Game Fest is a celebration of everything AppGallery has to offer in the gaming app category.

As part of the campaign, HUAWEI partnered with some of the world's top players in the mobile gaming space, such as Gameloft (Asphalt 9) and Playrix (Gardenscapes). Game Fest put these games on full display, driving significant increases in avg. daily downloads, digital media impressions, and PR reach.

2021 marked the second iteration of AppGallery's Game Fest campaign, and while the first edition achieved record-breaking results, the latest Game Fest campaign has set a whole new benchmark.

MUSE Creative Awards Winner - AppGallery Game Fest 1

Credits

Marketing Director

Johnny Jiang

Head of Global Marketing, Ecosystem

Ilya Fedotov

Senior Global Marketing Lead

Ard Boudeling

Digital Account Director (Grayling)

Clara Burns

Senior Integrated Designer (Grayling)

Oscar Mitchell-Heggs

Senior Social Media Manager (Grayling)

Alison Chandler

Art Director (Grayling)

May Simargool

Creative Services Director (Grayling)

Craig Hawkes

CCO (Jung von Matt)

Max Lederer

Creative Director (Jung von Matt)

Karim Chughtai

Client Service Director (Jung von Matt)

Edwin Okyere

Account Director (Jung von Matt)

Victoria Oehlschlaegel

Project Management (Jung von Matt)

Viktoria Dettke

Senior Art Direction (Jung von Matt)

Robert Lindell

Art Direction (Jung von Matt)

Jens Walz

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