MUSE Platinum

2022

THE WAY OF LIFE

Entrant Company

CINQ

Category

Video - Short Film

Client's Name

SKODA AUTO

Country / Region

Czech Republic

Situated in today’s Czech Republic the film narrates the story of a woman and her continual search for freedom and independence. Meditating on her life and what moved her throughout the years our aged heroine takes us back on a journey to her youth in Prague during the 80s. Against the backdrop of the grim reality under communist rule and the exciting events of the peaceful Velvet Revolution in 1989 we live with her through the distinctive moments of her life. Sometimes joyful, sometimes disappointing her experiences are marked by the woman’s striving for individual and political liberty as well as a lifelong and very special relationship with the traditional Czech car brand Škoda.

Credits

DIRECTOR
PAVEL BRUCEK
SCREENPLAY
PAVEL BRUCEK
EXECUTIVE PRODUCER
ROBERT ROSZBECK
CINEMATOGRAPHY
ALEXANDER SURKALA
MUSIC COMPOSER
ADRIAN CERMAK
PRODUCTION DESIGN
MARIANA KUCHAROVA
JAN BARTA
COPYWRITING
More Platinum Winners
Video
2022
2022 MUSE Creative Awards Winner - Eugene & Xinyi Same Day Edit

Entrant Company

IrisWave

Category

Video - Wedding

Country / Region

Singapore

Video
2022
2022 MUSE Creative Awards Winner - I Was a Soul Train Dancer S3

Entrant Company

BET Networks, a subsidiary of Viacom/CBS

Category

Video - Entertainment

Country / Region

United States

Corporate Identity
2022
2022 MUSE Creative Awards Winner - Impact Unbound – Defining a Billion-Dollar Tech Company

Entrant Company

UST

Category

Corporate Identity - Brand Identity

Country / Region

United States

Video
2022
2022 MUSE Creative Awards Winner - Clarks and New York, Soles of the City

Entrant Company

Clarks Originals

Category

Video - Documentary

Country / Region

United Kingdom