MUSE Platinum

2022

Be Seen | TONE

Entrant Company

Planned Parenthood Federation of America

Category

Audio - Podcast

Client's Name

Country / Region

United States

At Planned Parenthood, we know that self care is health care. That’s why we launched Be Seen TONE: Planned Parenthood’s series of self-care playlists created in collaboration with Refinery29 Unbothered and Refinery29 Somos. Made by and specifically for Black women, Latinas, and nonbinary folks, TONE is a collection of culturally relevant meditations, visualizations, affirmations, and words of self-care wisdom. It's a wellness tool meant to link self-care to health care and help ease the burnout that we all feel. In this moment, with the heaviness of a pandemic still lingering, and the relentless attacks on our rights, TONE is a gentle reminder to Black women, Latinas, and nonbinary folks to fill their cups by taking time to put themselves first. TONE was launched in two volumes: Volume One encourages Black women and nonbinary folks to practice self-care in a way that fits into their dynamic lives. TONE Volume One includes nine tracks, featuring the voices of Black wellness leaders — including Sasheer Zamata, Blair Imani, Isis King, Steph Long, Jade Fox, Jacquelyn Ogorchukwu, Brittany and Germani from Black Girl Bravado, Cheyanda Onuoha, and Planned Parenthood CEO Alexis McGill Johnson. Volume Two was created for Latinas and nonbinary folks, and features tracks in Spanish and English. It includes nine tracks that feature the voices of Latina wellness leaders, including Johanna Toruño, Jessica Marie Garcia, Diosa Femme and Mala Muñoz of Locatora Radio, Mercedes Viera, Evelynn Escobar, Lee Rodriguez, Juliana Luna, Silvia Beltran, and also Planned Parenthood CEO Alexis McGill Johnson. Both TONE volumes are available on Apple Podcasts, Google Podcasts, and Amazon Music.

Credits

Senior Vice President, Communications & Culture
Melanie Newman
Vice President, Brand & Culture Strategy
Lauren Garcimonde-Fisher
Vice President, Communications & Culture
Adrienne Verrilli
Vice President, Content Innovation
Jamila Galloway
Director, Brand Strategy & Projects
De’Osha Randolph
Senior Director, Brand & Editorial Content Strategy
Ylonda Gault
Senior Director, Brand Marketing
Sandy Perez
National Director, Arts & Entertainment
Caren Spruch
Director, Digital Content
Allison Rhone
Director, Latino Media & Communications
Alejandra Soto
Director, Research & Insights
Gabrielle Stopper
Director, Video Production
Theresa Darlington
Senior Director, Creative
Elizabeth Bawol
Associate Director, Brand Marketing
Melissa Lopez
Associate Director, Learning Strategy
Cheyanda Onuoha
Manager of Spanish Learning
Silvia Beltran
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