MUSE Platinum

2022

JAJA’s Brand Identity

Entrant Company

Miramar Group

Category

Corporate Identity - Brand Identity

Client's Name

Miramar Group

Country / Region

Hong Kong SAR

Vegetarian can be fun! JAJA is established as a fun and inspiring dining place where diners can take picture-perfect selfies with friends and enjoy scrumptious and photogenic vegetarian food and beverage to manifest wellness style. The name of JAJA comes from Spanish which means a laughing sound. It also represents a vegetarian restaurant like a pink multiverse with a concept of celebrating happy lifestyle. Guests can feel enchanted from whimsical and fanciful interior design features, various art installation, local young artists’ exhibits and fun interactive facilities to every little details in JAJA. Apart from visual that feed your eyes, every creation in JAJA, from fanciful desserts to healthy and vegetarian dishes in rainbow colors, is designed to delight diners, recharging every visitor with blissful energy.

Credits

Assistant Creative Director
Nicko Yip
Senior Designer
Rex Liao
Photographer
Ady Ho, Paco Tam
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