Imagine the Possibilities

Peace Lutheran College's Kindy program focuses on 'learn through play. Knowing this, we produced a campaign playing on the theme of imagination. Children have amazing imaginations; they often imagine far-off worlds and have fanciful adventures. The images portray the children immersed in 'Learn By Play' scenes. The challenge was ensuring the campaign images were not too fantastical and had a school/school subject theme. Using the words' Image the possibilities, we tie the campaign together and bring the narrative back to the adult world. Imagine what these adventures could do for your child and imagine the opportunities this kindy will afford them. The campaign gives the college a point of difference from the stock standard school-based advertising within the marketplace.