Good for Feeling Good, The Hangover Shop by Vita Coco

All too many of us (consumers) have said after a night out, “I’m never drinking again!” but very few of us have actually followed up on that claim and all too often we find ourselves in need of a quick, easy solution that provides relief without the hassle. The leading coconut water brand, Vita Coco saw this need in the market for a one-stop solution and created “The Hangover Shop.” Launched in select markets in February 2022 (just before the Super Bowl), The Hangover Shop offers a variety of goods for your hangover fix, such as Vita Coco coconut water for hydration, as well as carefully curated better for you bites and guilty pleasure sweet and salty snacks. Now available nationwide, over the past six months interest in The Hangover Shop has grown significantly especially around key drinking dates when consumers are googling “hangover cures.”
Today, The Hangover Shop is more than a digital storefront, Vita Coco has grown it into subscription service that enrolls consumers in scheduled shipments in advance of any major holidays, parties, or late nights. The Hangover Shop has become a tool to help consumers continue to live their lives, providing an opportunity for anyone to get back to their daily routine without ever skipping a beat. In doing so, The Hangover Shop has seen a total of 220.8 M+ media impressions since its inception, 149M+ of which came from its’ launch on Gorillas and Instacart.