MUSE Silver

2022

Engineering Insurance Website Design

Entrant Company

ShineBrand

Category

Website - Insurance

Client's Name

ShineBrand

Country / Region

China

Compared with the design form of conventional websites, this website follows the principles of simplicity and ease of use. The website is mainly composed of five modules: company business introduction, Lunengbao, Jiushibao, risk certification and Baozhilin. Proceed from the corporate insurance and individual insurance, it provides clear explanations and efficient solutions for users around 3 aspects (What, Why and How). An ordered manner with a clear structure and logic, visual reading are to enhance the user experience, incorporating a large number of pictures and dynamic effects to form a clean, natural, and minimalist whole. In China, 85% of users have low awareness and acceptance of insurance, and Internet insurance lacks face-to-face explanations. For the same product, the same set of introduction content is currently used for all users in the industry. Based on big data analysis and professional industry knowledge, this website provides businesses and individuals with popularization of science and learning, product display and business consulting, and etc. Users can choose different solutions according to their needs.

Credits

ShineBrand
Guozhu Wu
ShineBrand
Haiju Ren
ShineBrand
Ping Li
Mianying Chen
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