2022
Entrant Company
Category
Client's Name
Country / Region
Compared with the design form of conventional websites, this website follows the principles of simplicity and ease of use. The website is mainly composed of five modules: company business introduction, Lunengbao, Jiushibao, risk certification and Baozhilin. Proceed from the corporate insurance and individual insurance, it provides clear explanations and efficient solutions for users around 3 aspects (What, Why and How). An ordered manner with a clear structure and logic, visual reading are to enhance the user experience, incorporating a large number of pictures and dynamic effects to form a clean, natural, and minimalist whole. In China, 85% of users have low awareness and acceptance of insurance, and Internet insurance lacks face-to-face explanations. For the same product, the same set of introduction content is currently used for all users in the industry. Based on big data analysis and professional industry knowledge, this website provides businesses and individuals with popularization of science and learning, product display and business consulting, and etc. Users can choose different solutions according to their needs.
Credits
Entrant Company
Awaken
Category
Video - Consumer Product / Services
Country / Region
Australia
Entrant Company
CBC Creative
Category
Advertising - Direct Mail
Country / Region
United States
Entrant Company
Mnemonic Agency
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant Company
Kyani Inc.
Category
Social Media - Consumer Campaign
Country / Region
United States