Forming Content Strategy Focused on Drexel’s Differentiators

OVERVIEW: Founded in 1891 in Philadelphia, PA, Drexel University is a comprehensive global research university that combines academic rigor with one of the nation’s premier cooperative education programs. It boasts three Philadelphia campuses and other regional sites; the nation’s oldest major natural science museum and research organization; and Drexel Online, one of the oldest and most successful online degree programs. To address the challenges of reaching this diverse range of audiences, Drexel asked Velir to provide the digital strategy, visual design, and Sitecore expertise necessary for a full redesign of its website Drexel.edu.



SOLUTION: While Drexel’s developers worked to execute on the strategies we provided them for the new website, we stuck with them every step of the way to offer help from build to launch, and beyond, as we support them post-launch.



The success of our collaboration is reflected in Drexel’s new website, which offers streamlined content and navigation, prominent student and alumni success stories that capture the value of Drexel’s education, and robust content that clearly addresses Drexel’s costs, deadlines, and differentiators. Its homepage uses striking visual assets to illustrate all the unique aspects of the Drexel experience. Its navigation makes it easy to find important content about admissions and financial aid. And its landing pages provide clear messages about the value of a Drexel education, how Drexel makes its education affordable, and the exciting opportunities Drexel student life has to offer.