MUSE Platinum

2022

THE CHANTS OF MOTHERLAND SAGAS CD & RECORD ALBUM DESIGN

Entrant Company

Ti-Ming Chu Workshop

Category

Publication - Publication / Other___

Client's Name

Pingtung County Government

Country / Region

Taiwan

Development for the performance is focused squarely on professional yueqin players of Hengchun, Pingtung. In the presentation, music from the yueqin serves as the point of introduction before the audience is given an in-depth look at the intertwining of the musical instrument Yuki and the lives of the women.

The Peninsula Book Store is the place where it all began; in the small stationary shop where the lives of three women— Aman, Achun and Yuki— came together. One of the three,Yuki is known in the village as the queen of “taking care of business”. If anything came up, all you had to do was let her at it. When she got involved, resolutions were just waiting to be reached. The second, Aman is a woman of constant hardship from the mountains who only slept three hours a day just so that she could let her younger brother and sister go to school. The third, Achun lives in the city, but every week when she needed to take the bus from Hungchun to go do her studies, all she had to do was think about the ride and she started feeling car sick.

The design concept is a symbol of life and growth. The yueqin is played by folks who use music to share their life experiences, and the use of black ink creates a visual of a twilight.

In an age where women still didn’t have many choices, these ladies needed to solve life’s problems on their own. Nevertheless, companionship generates power—and they supported one another; and with the purest of singing, gave each other company. They were there for one another in a world where there was very little choice

Credits

Art Director
Derjk Wu
Project Manager
Si-Wen Wang
Printing
Ice Print
Photograhy
WU2 Creatvie X Photography
More Platinum Winners
Integrated Marketing
2022
MUSE Advertising Awards - The World’s First MEME Museum

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing - Event Marketing

Country / Region

Hong Kong SAR

Video
2022
MUSE Advertising Awards - Microsoft Surface - 'In The Balance'

Entrant Company

Blind Pig

Category

Video - Animation

Country / Region

United Kingdom

Experiential & Immersive
2022
MUSE Advertising Awards - Nissan Celebrates in Style at the Dubai Expo

Entrant Company

George P. Johnson Experience Marketing and Spinifex Group

Category

Experiential & Immersive - Launch Event

Country / Region

United States

Video
2022
MUSE Advertising Awards - Let's Do It Together
Hungarian Lottery Company

Entrant Company

Lounge Group

Category

Video - Sports

Country / Region

Hungary

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy