MUSE Silver

2022

HP Envy x360 15.6” Launch Video

Entrant Company

Designory

Category

Video - Products

Client's Name

HP

Country / Region

United States

What if Gen Z and young Millennial giggers had the freedom to create without limits? They know inspiration can hit anywhere, anytime, and want technology that flows as seamlessly as their next big, breakthrough idea. To convince these creators that HP has laptops that help turn their imagination into reality, we crafted a vibrant product video taking them through a creative flow. The key features and benefits of the laptops take shape as inspiration strikes and build without skipping a beat—all led by an intro asking a common question that leads to the very same conclusion: More power to create anywhere and everywhere.

Credits

Senior Creative Director / Designory
Lauren Stegmeyer
Associate Creative Director / Designory
Rachael Kusper
Art Director / Designory
Christian Chavez
Writer / Designory
Pete Kulak
Strategist / Designory
Jessie Johnson
CG Lead / Designory
Ethan Martinez
CG Artist/Editor / Designory
Jeremy Shelton
2D Animator / Designory
Jason Stansbury
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