2022

HP Envy x360 15.6” Launch Video

Entrant Company

Designory

Category

Video - Products

Client's Name

HP

Country / Region

United States

What if Gen Z and young Millennial giggers had the freedom to create without limits? They know inspiration can hit anywhere, anytime, and want technology that flows as seamlessly as their next big, breakthrough idea. To convince these creators that HP has laptops that help turn their imagination into reality, we crafted a vibrant product video taking them through a creative flow. The key features and benefits of the laptops take shape as inspiration strikes and build without skipping a beat—all led by an intro asking a common question that leads to the very same conclusion: More power to create anywhere and everywhere.

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Credits

Senior Creative Director / Designory

Lauren Stegmeyer

Associate Creative Director / Designory

Rachael Kusper

Art Director / Designory

Christian Chavez

Writer / Designory

Pete Kulak

Strategist / Designory

Jessie Johnson