2022
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Client's Name
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In five truth-inspired storylines, we show characters who experience a drastic, life-changing event, such as a car crash, a house fire, and a ransomware attack (onscreen text prepares the viewer for these events). These negative upheavals set in motion an abundance of support mechanisms to bring them back to their feet: people rushing to the crash site, repairmen recreating the fire-damaged house, cyber experts salvaging locked-up data, and of course insurance company Achmea as a facilitator of many of these forms of support.
The five storylines are designed to show the values we intended to convey in the film: the power of solidarity – helping out those in need – and the importance of continuity – picking up the pieces of a shattered life and finding new purpose. These are the values of insurance cooperative Achmea.
Credits
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Mana Creative Agency
Category
Video - Automotive
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Australia
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Michigan State University
Category
Video - Diversity & Inclusion
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United States
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RD Content
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Video - Information Technology (IT)
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United Kingdom
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Decca
Category
Video - Business to Business
Country / Region
United States