2022
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Client's Name
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In five truth-inspired storylines, we show characters who experience a drastic, life-changing event, such as a car crash, a house fire, and a ransomware attack (onscreen text prepares the viewer for these events). These negative upheavals set in motion an abundance of support mechanisms to bring them back to their feet: people rushing to the crash site, repairmen recreating the fire-damaged house, cyber experts salvaging locked-up data, and of course insurance company Achmea as a facilitator of many of these forms of support.
The five storylines are designed to show the values we intended to convey in the film: the power of solidarity – helping out those in need – and the importance of continuity – picking up the pieces of a shattered life and finding new purpose. These are the values of insurance cooperative Achmea.
Credits
Entrant Company
McKinsey Global Publishing
Category
Audio - Podcast
Country / Region
United States
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Zgraya Digital
Category
Website - Law & Legal Services
Country / Region
Estonia
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Yichun Lin Design
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Natasha Mozz
Category
Corporate Identity - Logos
Country / Region
United States