MUSE Platinum

2022

Living Together, The Achmea Way

Entrant Company

company

Category

Video - Corporate

Client's Name

Achmea

Country / Region

Netherlands

In five truth-inspired storylines, we show characters who experience a drastic, life-changing event, such as a car crash, a house fire, and a ransomware attack (onscreen text prepares the viewer for these events). These negative upheavals set in motion an abundance of support mechanisms to bring them back to their feet: people rushing to the crash site, repairmen recreating the fire-damaged house, cyber experts salvaging locked-up data, and of course insurance company Achmea as a facilitator of many of these forms of support.



The five storylines are designed to show the values we intended to convey in the film: the power of solidarity – helping out those in need – and the importance of continuity – picking up the pieces of a shattered life and finding new purpose. These are the values of insurance cooperative Achmea.

Credits

Creative Director / 1Camera
Jasper Claus
Director / 1Camera
Hugo Keijzer
Executive Producer / 1Camera
Paul Keur
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