MUSE Gold

2022

Electric IT brand identity revamp

Entrant Company

Electric

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

JoAnn Martin

Country / Region

United States

Electric makes IT easy for Small and Medium sized businesses with an IT Management platform and real-time IT support for growing teams. This has been the brand’s messaging since its inception in 2016. It has always moved with the goal of providing a unique perspective on the IT industry - that in order to surpass existing expectations, you don’t just have to be better… you have to be different.



In July 2022, Electric committed to a visual and communication rebrand designed to refresh its corporate identity into something new and innovative. Electric’s visual brand and communication style are now designed to reflect its tech-first, innovative personality, incorporating elements of Rebellious Asymmetry, Glass Morphism and a dark vibrance from its website.



You won’t find slow, corporate, or boring in the Electric brand because it doesn’t exist anywhere else in the company.

Credits

CMO
Andrea Kayal
Creative Director
Dani Cohen
Product Marketing
Hannah Sackett
Product Design Collaborator
Juli Duffer
Web Development
David Martini
Web Design
Scott Clark
SEO
Ryan McSweeney
Demand Overview
Seth Steinman
Copywriting
Ritika Puri
Copywriting
Jessica Farrelly
Coordinator
Kristine D'Onofrio
Graphic Design
Sabrina Jiang
Graphic Design
Matthew Collins
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