Electric IT brand identity revamp

Electric makes IT easy for Small and Medium sized businesses with an IT Management platform and real-time IT support for growing teams. This has been the brand’s messaging since its inception in 2016. It has always moved with the goal of providing a unique perspective on the IT industry - that in order to surpass existing expectations, you don’t just have to be better… you have to be different.



In July 2022, Electric committed to a visual and communication rebrand designed to refresh its corporate identity into something new and innovative. Electric’s visual brand and communication style are now designed to reflect its tech-first, innovative personality, incorporating elements of Rebellious Asymmetry, Glass Morphism and a dark vibrance from its website.



You won’t find slow, corporate, or boring in the Electric brand because it doesn’t exist anywhere else in the company.