MUSE Platinum

2022

Ivanti's Value Driver video series

Entrant Company

Ivanti

Category

Video - Business to Business

Client's Name

Country / Region

United States

The Value Driver video series focused on Ivanti’s mission to make the Everywhere Workplace possible. With a large collaborative effort involving several marketing teams, the purpose of the Value Driver video series was to create a series that reflected Ivanti employee values while delivering content for our audience to relate to in a meaningful way.



We set out to clearly explain how the Ivanti Neurons platform enables people to thrive in the era of Everywhere Work. We addressed the top three challenges facing organizations today: the exponential growth of edge devices, the unprecedented increase in cyberattacks, and the growing need to supply employees with the same quality experience as consumers.



On the corporate social media accounts, the videos reached an organic audience of 35,000 with a high 3.4% engagement rate. Through our Brand Ambassador program, the videos had an impressive reach of nearly 600,000 organic views in the first two months of the videos release.

Credits

Rob Gilchrist
Nate Stitt
Scott Wilson
Corinna Fulton
Rachel Haberman
Leslie Alore
Denise Champion
Carole Groombridge
Sal Viveros
Devin Wells
Cathelijne Quarre-Bijleveld
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