MUSE Platinum

2022

Pony Malta - GIRLS DEFINE GIRL

Entrant Company

Anheuser-Busch InBev

Category

Strategic Program - Comm / Marketing Campaign

Client's Name

Country / Region

United States

The Royal Academy of the Spanish Language, the official body in charge of defining the language, doesn’t have a proper definition of the word “Girl.”



That’s right. No definition at all.



So, for Pony Malta – one of Colombia’s most recognized non-alcoholic beverage brands from ABInBev focused on empowering girls and teens to bring out their best – they couldn’t stand by and keep girls out of the conversation.



They wanted to find a way to let girls define themselves. And they succeeded.

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