MUSE Platinum

2022

Pony Malta - GIRLS DEFINE GIRL

Entrant Company

Anheuser-Busch InBev

Category

Strategic Program - Comm / Marketing Campaign

Client's Name

Country / Region

United States

The Royal Academy of the Spanish Language, the official body in charge of defining the language, doesn’t have a proper definition of the word “Girl.”

That’s right. No definition at all.

So, for Pony Malta – one of Colombia’s most recognized non-alcoholic beverage brands from ABInBev focused on empowering girls and teens to bring out their best – they couldn’t stand by and keep girls out of the conversation.

They wanted to find a way to let girls define themselves. And they succeeded.

More Platinum Winners
2022
MUSE Advertising Awards - Introduction to the Porsche Macan

Entrant Company

CraneMorley

Category

Experiential & Immersive - Augmented Reality

Country / Region

United States

2022
MUSE Advertising Awards - Tardive dyskinesia (TD) Virtual Reality Experience

Entrant Company

Random42 Scientific Communication

Category

Experiential & Immersive - Virtual Reality

Country / Region

United Kingdom

2022
MUSE Advertising Awards - Breville, PolyScience - HydroPro Plus
Breville | PolyScience

Entrant Company

Skalawag Productions

Category

Video - Food & Beverage

Country / Region

United States

2022
MUSE Advertising Awards - Select Sector SPDRs
Select Sector SPDRs

Entrant Company

PlusOne®

Category

Advertising - Advertising Campaign

Country / Region

Netherlands