2022
Entrant Company
Category
Client's Name
Country / Region
The Royal Academy of the Spanish Language, the official body in charge of defining the language, doesn’t have a proper definition of the word “Girl.”
That’s right. No definition at all.
So, for Pony Malta – one of Colombia’s most recognized non-alcoholic beverage brands from ABInBev focused on empowering girls and teens to bring out their best – they couldn’t stand by and keep girls out of the conversation.
They wanted to find a way to let girls define themselves. And they succeeded.
Entrant Company
CraneMorley
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
Random42 Scientific Communication
Category
Experiential & Immersive - Virtual Reality
Country / Region
United Kingdom
Entrant Company
Skalawag Productions
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
PlusOne®
Category
Advertising - Advertising Campaign
Country / Region
Netherlands