MUSE Silver

2022

Objetivo Tu Salud: COVID-19 Vaccine Show PSAs

Entrant Company

eContent Digital

Category

Video - Public Service & Activism

Client's Name

Montefiore Einstein

Country / Region

United States

Four 30-sec PSAs video series with health and wellness information were created to demystify how the mRNA vaccines work and other content about how to strengthen the immune system. These capsules were produced in a colorful and engaging style to make them accessible to all audiences. The capsules were produced in both, English and Spanish to appeal to a broader audience and distributed on TV and digital platforms.

Credits

SVP, Chief Marketing Officer/Montefiore Einstein
Loreen Babcock
Executive Producer, Director/eContent Digital
Felix M. Mendez
Executive Producer, Writer/eContent Digital
Yamila Constantino
Animator, Editor/eContent Digital
Jeffrey Carrillo
Animation, Post-Production/eContent Digital
Suppa! Studio
Writer/eContent Digital
Roman Sierra
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