MUSE Gold

2022

ValueLabs Silver Jubilee Brand Strategy

Entrant Company

ValueLabs

Category

Strategic Program - Brand Strategy Campaign

Client's Name

Country / Region

India

The project



Designing the brand experience, strategy, and identity for the silver jubilee celebrations of the company, the project approaches the milestone anniversary as a strategic tool to narrate the organization's story with depth, substance, and authenticity. It is a broad community initiative and a long-term campaign that lays the groundwork for establishing a legacy of giving back to the community and doing the right thing always. It is divided into 3 parts:



The Strategy:



Olympics is the metaphor for the year-long celebration for which there is an opening ceremony, a closing ceremony, and monthly activities, each month tied to a theme around the values of the company. The events and activities every month focus on the well-being and growth of the community and are connected to the gift box.



The Gift Box



The gift box was designed in-house to impart an experience rather than curate objects. The focus was to bring the community together during the times of pandemic and to celebrate while being inclusive. It is a box of happiness, carefully curated for the receivers to celebrate, treasure memories, and gear up for all future endeavors.



The Identity Design



The identity design aims to strike a balance between the brand’s heritage and entering a new era. The logo and the patterns reflect the qualities that the company stands for, invoking a feeling of sophistication and elegance. The basic colors are black and white, and the collaterals have been designed keeping in mind accessibility and to make it inclusive for all.

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