MUSE Gold

2022

ValueLabs Silver Jubilee Brand Strategy

Entrant Company

ValueLabs

Category

Strategic Program - Brand Strategy Campaign

Client's Name

Country / Region

India

The project

Designing the brand experience, strategy, and identity for the silver jubilee celebrations of the company, the project approaches the milestone anniversary as a strategic tool to narrate the organization's story with depth, substance, and authenticity. It is a broad community initiative and a long-term campaign that lays the groundwork for establishing a legacy of giving back to the community and doing the right thing always. It is divided into 3 parts:

The Strategy:

Olympics is the metaphor for the year-long celebration for which there is an opening ceremony, a closing ceremony, and monthly activities, each month tied to a theme around the values of the company. The events and activities every month focus on the well-being and growth of the community and are connected to the gift box.

The Gift Box

The gift box was designed in-house to impart an experience rather than curate objects. The focus was to bring the community together during the times of pandemic and to celebrate while being inclusive. It is a box of happiness, carefully curated for the receivers to celebrate, treasure memories, and gear up for all future endeavors.

The Identity Design

The identity design aims to strike a balance between the brand’s heritage and entering a new era. The logo and the patterns reflect the qualities that the company stands for, invoking a feeling of sophistication and elegance. The basic colors are black and white, and the collaterals have been designed keeping in mind accessibility and to make it inclusive for all.

More Gold Winners
Corporate Identity
2022
MUSE Advertising Awards - All Points Law
All Points Law

Entrant Company

Array

Category

Corporate Identity - Brand Identity

Country / Region

Canada

Video
2022
MUSE Advertising Awards - Indigenous Women and Climate Change
Climate Investment Funds

Entrant Company

Bumbuku Creatives

Category

Video - Sustainability & Environment

Country / Region

Netherlands

Website
2022
MUSE Advertising Awards - Content Science Review

Entrant Company

Content Science

Category

Website - Best User Experience

Country / Region

United States

Video
2022
MUSE Advertising Awards - Objetivo Tu Salud: How COVID-19 Vaccines Work and More

Entrant Company

eContent Digital

Category

Video - Educational

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy