MUSE Platinum

2023

Petra Jasmiina - Naïve

Entrant Company

Petra Jasmiina Music

Category

Video - Music Video

Client's Name

Petra Jasmiina Music

Country / Region

United States

“Naïve”, the Official Video to the latest single by independent singer-songwriter Petra Jasmiina is a deeply autobiographical fairytale and a serenade to those that dare to dream. The extended music video, inspired by Marie Antoinette, Bridgerton and Jane Austen, is set in New York City, where the Finnish artist has carved a career as an independent artist for the past decade, and reflects the brutal love story between the city and its wide-eyed dreamers.

The satirical fairytale written and directed by the artist herself, and filmed by Brooklyn-based Aleksei Postnikov (That Russian Guy Production), takes us around the city, from majestic Conservatory Gardens to gritty indie music stages, as seen through the macaroon-coloured lense of its stubbornly escapist characters - or “naïves” - who, despite their struggles with harsh reality, refuse to stop believing in art, beauty and the amazing power of imagination. This commitment to naïvete is, in fact, at the heart of the entire project; the self-funded video, filmed over three days with the help and support of nearly twenty independent creators of various kinds, is the perfect example of the big dreams, the scrappiness and the crafty entrepreneurship of today’s independent creator.

Don’t be fooled by the lace and the frosting; Petra Jasmiina comes with a mission. “I want to give people permission to dream. To open their minds to wide-eyed wonder, infinite possibility and the innate creativity and imagination often lost and forgotten in adulting. I want chasing your dreams to be the rule, not the exception, for romance to be put back on its pedestal and for believing the best of people to be a strength, not a weakness. Or, as the song puts it: ‘I’ve been waiting for so long to dream with you.’ “

In a world of tough realism and hard facts, Petra Jasmiina offers us a much needed respite into her imagination. Turning Central Park into her palace and the curb into a meadow, she anoints herself the Queen of Reckless Daydreaming - and invites you to join her court.

Credits

Artist, Writer, Director, Production / Petrafied Productions
Petra Jasmiina
Cinematographer / That Russian Guy Production
Aleksei Postnikov
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