2023
Entrant Company
Category
Client's Name
Country / Region
āNaĆÆveā, the Official Video to the latest single by independent singer-songwriter Petra Jasmiina is a deeply autobiographical fairytale and a serenade to those that dare to dream. The extended music video, inspired by Marie Antoinette, Bridgerton and Jane Austen, is set in New York City, where the Finnish artist has carved a career as an independent artist for the past decade, and reflects the brutal love story between the city and its wide-eyed dreamers.
The satirical fairytale written and directed by the artist herself, and filmed by Brooklyn-based Aleksei Postnikov (That Russian Guy Production), takes us around the city, from majestic Conservatory Gardens to gritty indie music stages, as seen through the macaroon-coloured lense of its stubbornly escapist characters - or ānaĆÆvesā - who, despite their struggles with harsh reality, refuse to stop believing in art, beauty and the amazing power of imagination. This commitment to naĆÆvete is, in fact, at the heart of the entire project; the self-funded video, filmed over three days with the help and support of nearly twenty independent creators of various kinds, is the perfect example of the big dreams, the scrappiness and the crafty entrepreneurship of todayās independent creator.
Donāt be fooled by the lace and the frosting; Petra Jasmiina comes with a mission. āI want to give people permission to dream. To open their minds to wide-eyed wonder, infinite possibility and the innate creativity and imagination often lost and forgotten in adulting. I want chasing your dreams to be the rule, not the exception, for romance to be put back on its pedestal and for believing the best of people to be a strength, not a weakness. Or, as the song puts it: āIāve been waiting for so long to dream with you.ā ā
In a world of tough realism and hard facts, Petra Jasmiina offers us a much needed respite into her imagination. Turning Central Park into her palace and the curb into a meadow, she anoints herself the Queen of Reckless Daydreaming - and invites you to join her court.
Credits
Entrant Company
Twisted X Global Brands
Category
Website - Green / Eco-Friendly
Country / Region
United States
Entrant Company
City Super Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Hong Kong SAR
Entrant Company
KSE LLC
Category
Event - Corporate Event
Country / Region
United States
Entrant Company
Infernozilla
Category
Branded Content - Game / Application
Country / Region
United States