Perfect Search Excelled for this Eco-Waste Software Company

Perfect Search Media helped this eco-waste software company to boost conversions and decrease cost per lead. The partnership was a brilliant success.

The results really speak for themselves. Organic website conversions increased by 15%. Cost per lead decreased by 43% compared to Google Display remarketing. Conversion rate increased by 2% in Google and Microsoft Search Ads. Decision-makers completed lead forms on the website or another channel within 24 hours of viewing the ads. The campaign fetched considerable improvements—especially when the competitive nature of business-to-business software is taken into consideration.

The team accomplished all of this leveraging their experience with StackAdapt—a leading B2B programmatic ad display platform. The approach began with researching the smartest audiences. Next came implementing native ad design best practices. Then after establishing performance benchmarks with display ads targeting the correct audience, native ads were added to further develop engagement with the target audience. They achieved peak performance through campaign optimizations informed by diligent monitoring and tracking the conversion journey.

While tracking conversions can be challenging, we learned programmatic display ads influence the effect of other digital marketing channels. This ultimately led to a reduction in costs and an increase in leads.

Understanding the strengths and weaknesses of any platform is developed with experience. The team’s background with a wide variety of outlets gave them the insight necessary to deliver incredible value to the client.

Perfect Search Media’s expertise in the B2B space led to a magnificent outcome for this campaign.