MUSE Gold

2023

Campari Seltz Event Invitation

Entrant Company

Denis Widmann Design Studio

Category

Marketing & Promotional - Invitation / Greeting Card

Client's Name

Campari Germany

Country / Region

Germany

In early 2022 Campari Germany approached us with the task to craft luxury invitations for their Campari Seltz trip to Milan, where Germany's best Barkeepers would be invited to experience the origins of the world-famous Campari Seltz drink.

For the save the date cards we used red string tie envelopes and combined them with cards made from luxury Gmund Cotton paper, featuring red Pantone letterpress. The invitation itself is a sleek multi-layered mailing embedded in a luxury custom-made box, crafted from the finest Gmund Kaschmir paper.

Inside you'll find another custom-made letterpress card, a carefully designed and handmade Campari passport and a luxury luggage tag made from genuine French leather, hand finished with golden hot foil embossing of the Campari logo. The passport is a modern reinterpretation of old Italian Passaportos of the 1920s, each lovingly handmade, finished and personalised by typewriter and stamp. All parts of the mailing are held in place by custom-designed inlays and a fine ribbed cotton ribbon which also makes unboxing easy and comfortable.

Credits

Denis Widmann Design Studio
Denis Widmann M.A.
Denis Widmann Design Studio
Tom Redlbacher
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