2023
Entrant Company
Category
Client's Name
Country / Region
Thanks to the invitation of Li Ning Company, we have the honor to draw an illustration portfolio of Liuzhou flagship store. Liuzhou is Mr. Li Ning's hometown, so we took this as the inspiration prototype to describe the legendary story of Mr. Li Ning from birth to today's achievements. In the process of cooperation, we like Mr. Li Ning, a sports superstar even more. It is not only his brilliant sports career, but also his legendary entrepreneurial history that makes such a "wrestling boy" radiate infinite charm. This illustration combination is divided into three parts. The first part mainly describes the embryonic stage of Mr. Li Ning's love of gymnastics. The second part mainly describes the brilliant moments of Mr. Li Ning's sports career and countless moments of winning prizes. It is also a record of this important node from China to the world. The picture continues the style of the opening, and it is still warm. The earth keeps spinning in the auspicious clouds. The map of China is red. The plane flies across this red, like flying in front. The dove of peace seems to be carrying hope with the direction of the plane. The third part mainly describes Mr. Li Ning's establishment of the Li Ning brand in 1990 and his exhibition clothes for the Olympic Games,
The last torch bearer who was elected to the 29th Beijing Olympic Games in 2008 lit the Olympic flame.
Credits
Entrant Company
Xudong Zhang, Hao Tan
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
C-4 Analytics
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Player One Trailers
Category
Video - Cinematography
Country / Region
United States
Entrant Company
NATIONAL Public Relations
Category
Strategic Program - CSR Program
Country / Region
Canada