MUSE Platinum

2023

The lifecycle of SARS-CoV-2

Entrant

Phospho Ltd

Category

Video - Technology / Science

Client's Name

Maastricht University

Country / Region

United Kingdom

About The Entry

The Covid-19 pandemic was a global crash course in science education. To navigate an instantly changed world, we all had to learn. About different types of facemasks. About proper handwashing techniques. But what about the virus itself? The full story of what the SARS-CoV-2 coronavirus actually does inside our bodies has never been told. This is that story.
We animated the full life cycle of a single SARS-CoV-2 coronavirus to explain exactly what happens during an infection. But if there’s one topic that has seen misinformation, it’s the coronavirus. So this life cycle animation has to be reliable. It has to be accurate. It has to be based in science. And that’s why we’ve developed in house procedural workflows in Houdini to animate using actual scientific data. We used knowledge gained from all kinds of different scientific disciplines to uphold a rigorous scientific standard. And where the knowledge was lacking about complex, dynamic biology, we used the power of Houdini alongside a close collaboration with coronavirus experts to recreate most faithfully what the scientific community believes is happening inside the cell during an infection.
So by carefully creating a data-driven animation pipeline that incorporated experimental data throughout, we put the coronavirus science front and centre. While captivating a wider audience with the beauty of scientific research, we were finally able to answer that most elusive of questions: what *actually* happens during an infection with the SARS-CoV-2 coronavirus?

Featured Media

Credits

Phospho Biomedical Animation
Jeroen Claus
Phospho Biomedical Animation
Ethan MacKenzie
Maastricht University
Raimond Ravelli
Maastricht University
Kèvin Knoops
A Work in Progress
Tom Cane
Guy Kelly
More Platinum Winners
Social Media
2023
2023 MUSE Creative Awards Winner - Pokémon Character Reveal

Entrant

Maverick Media

Category

Social Media - Social Media / Other___

Country / Region

United Kingdom

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - Emmentaler AOP x Gipsy Chef Campaign
Switzerland Cheese Marketing

Entrant

Ulled Asociados

Category

Integrated Marketing - Product Branding

Country / Region

Spain

Branded Content
2023
2023 MUSE Creative Awards Winner - Education In Motion
European Commission department for EU Humanitarian Aid

Entrant

VICE Media Group

Category

Branded Content - Public Service & Activism

Country / Region

Netherlands

Social Media
2023
2023 MUSE Creative Awards Winner - Giddam - Never Retreat
The Saudi Arabian Football Federation

Entrant

Bassmat Advertising Agency

Category

Social Media - Viral Marketing

Country / Region

Saudi Arabia