Holographic Projection Over Niagara Falls for Disney

For the new Avatar: The Way of the Water movie trailer release, we produced a giant, 60-foot-wide holographic projection over Niagara Falls. The activation occurred in the Niagara Falls State Park, in front of the Falls.



Groove Jones partnered with National Experiential, who orchestrated the activation and the drone show in the sky.

The oversized holographic projection with the backdrop of Niagara Falls was used as part of a video promotion for the new trailer featuring James Cameron – Creator and Director of Avatar. The location was selected because James Cameron grew up in the Niagara Falls area.



The hologram featured never before seen shots from the new movie with the city of Ontario, Canada, in the background.