MUSE Silver

2023

SFC Creative Reel

Entrant Company

SFC Group

Category

Video - Self-Promotion

Client's Name

Country / Region

United States

As a young agency, we had perfectly serviceable branding. But it didn't do enough to showcase our depth of experience or creativity. And what about that pesky "1" at the end of our URL? What does that mean? So, we struck upon ONE brilliant idea: make that pesky "1" our tentpole. After all, we really are one agency working as one team with one dream.
At SFC Group, we are “we,” not “me” and we wanted to show how we work as ONE to deliver killer creative. We also wanted to demonstrate our depth of experience and creativity in a way that could be shared across channels—from social posts to emails and beyond. The answer? A video filled with examples of our award-winning work. The result? ONE stunning creative reel.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
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