2023

Singapore Symphony: a novel way to engage with classical mus

Entrant Company

ThePixelAge Pte Ltd

Category

App - Nonprofit / Religious

Client's Name

Singapore Symphony Orchestra

Country / Region

Singapore

The app is an extension of the concert experience provided by Singapore’s flagship orchestra, the Singapore Symphony Orchestra (SSO). Rather than just replicating what can be easily found on their website, we build the app to provide features that enhance the experience of attending a concert for users, with complementary marketing opportunities for SSO. A common challenge faced by orchestras is attracting a young audience - the app is built to engage them in fun and meaningful ways, allowing them to enrich their concert-attending experience by earning achievement badges and building up their personal profile in-app.