2023
Singapore Symphony: a novel way to engage with classical mus
Entrant Company
ThePixelAge Pte Ltd
Category
App - Nonprofit / Religious
Client's Name
Singapore Symphony Orchestra
Country / Region
Singapore
The app is an extension of the concert experience provided by Singapore’s flagship orchestra, the Singapore Symphony Orchestra (SSO). Rather than just replicating what can be easily found on their website, we build the app to provide features that enhance the experience of attending a concert for users, with complementary marketing opportunities for SSO. A common challenge faced by orchestras is attracting a young audience - the app is built to engage them in fun and meaningful ways, allowing them to enrich their concert-attending experience by earning achievement badges and building up their personal profile in-app.
Credits
Entrant Company
Aspect
Category
Video - Business to Business
Country / Region
United Kingdom
Entrant Company
REDS PRODUCTION
Category
Social Media - Video
Country / Region
Malaysia
Entrant Company
Decision Counsel
Category
Event - Virtual Event
Country / Region
United States
Entrant Company
The MRN Agency
Category
Integrated Marketing - Integrated Mobile Experience
Country / Region
United States