MUSE Silver

2023

Forest Barber

Entrant Company

Kreativna Dvojica

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Harold's Barber & Tattoo

Country / Region

Slovakia

For the last years, Slovakia has been breaking records in cases of Encephalitis and Lyme borreliosis. Public Health authority regularly calls for prevention in the forms of using repellants, wearing long clothes and vaccinations.

Ticks like to hide and attack on the head. As a local barbershop, we launched HealthCut. A special hair cut as a new type of prevention. With shortened hair, people can spot ticks much sooner, remove it quicker and prevent diseases.

During autumn, tourists are most at risk of being attacked by ticks. That’s why we came to the forest and opened the first pop-up barbershop directly next to the hiking trail, so tourist could try our HealthCut.

We also teamed up with some popular hiking Facebook Groups, invited tourists on a hike and spread awareness about the importance of short haircut when going on a hike.

Credits

Creative Director, Art Director
Michal Hornicky
Creative Director, Copywriter
Ivana Hornicka Paconova
Motion designer
Dominik Herceg
More Silver Winners
Publication
2023
MUSE Advertising Awards - Watchdog Alert Handbook: Veterans Edition

Entrant Company

AARP

Category

Publication - Handbook (NEW)

Country / Region

United States

Advertising
2023
MUSE Advertising Awards - Adult US News & World Report - Clear Choice Campaign

Entrant Company

Atrium Health

Category

Advertising - Online Ad (Campaign)

Country / Region

United States

Advertising
2023
MUSE Advertising Awards - Forward Networks Roadhouse
Forward Networks

Entrant Company

Charlie Elliott

Category

Advertising - Trade Show / Exhibit

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - Protection Beyond Imagination
P&G Hong Kong Whisper

Entrant Company

Grey Advertising Hong Kong Limited

Category

Marketing & Promotional - Poster (Single)

Country / Region

Hong Kong SAR

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy