2023
Entrant Company
Category
Client's Name
Country / Region
For the last years, Slovakia has been breaking records in cases of Encephalitis and Lyme borreliosis. Public Health authority regularly calls for prevention in the forms of using repellants, wearing long clothes and vaccinations.
Ticks like to hide and attack on the head. As a local barbershop, we launched HealthCut. A special hair cut as a new type of prevention. With shortened hair, people can spot ticks much sooner, remove it quicker and prevent diseases.
During autumn, tourists are most at risk of being attacked by ticks. That’s why we came to the forest and opened the first pop-up barbershop directly next to the hiking trail, so tourist could try our HealthCut.
We also teamed up with some popular hiking Facebook Groups, invited tourists on a hike and spread awareness about the importance of short haircut when going on a hike.
Credits
Entrant Company
AARP
Category
Publication - Handbook (NEW)
Country / Region
United States
Entrant Company
Atrium Health
Category
Advertising - Online Ad (Campaign)
Country / Region
United States
Entrant Company
Charlie Elliott
Category
Advertising - Trade Show / Exhibit
Country / Region
United States
Entrant Company
Grey Advertising Hong Kong Limited
Category
Marketing & Promotional - Poster (Single)
Country / Region
Hong Kong SAR