2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Entertainment
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
Triken Studios
Category
Video - Live Experiences
Country / Region
Singapore
Entrant Company
Player One Trailers
Category
Video - Trailers
Country / Region
United States
Entrant Company
productionglue (A TAIT Company)
Category
Event - Festival / Carnival
Country / Region
United States
Entrant Company
Xudong Zhang, Hao Tan
Category
Corporate Identity - Brand Identity
Country / Region
China