MUSE Platinum

2023

Upfront 2021 Open Tape

Entrant Company

NBCUniversal

Category

Video - Entertainment

Client's Name

Country / Region

United States

Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.

Credits

SVP - Strategy & Creative / NBCUniversal
STEVEN RUMMER
VP- Live Production and Project Management / NBCUniversal
ANDREW GOTTLIEB
VP - Creative / NBCUniversal
KARIN HENDERSON
Director
DAN OPSAL
Senior Executive Producer / NBCUniversal
JANELLE ALBINO 
Project Director / NBCUniversal
TORY TOSO 
Senior Producer / NBCUniversal
SAM RUNDBAKEN
Line Producer
JULIANNA MALONEY
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