2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Entertainment
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
Lorrypop Studio
Category
Outdoor Advertising - Billboard
Country / Region
Malaysia
Entrant Company
United Nations Peacekeeping
Category
Social Media - Community
Country / Region
United States
Entrant Company
Metafission
Category
Event - Live Show
Country / Region
Hong Kong SAR
Entrant Company
Hong Kong Tourism Board
Category
Strategic Program - Social Media Campaign
Country / Region
Hong Kong SAR