One21 Interstitials - Chef & Anthem

For NBCUniversal’s first ever developer conference we needed to communicate the message that NBCU was pushing boundaries and reinventing the way we do business. Two video spots led the way.

Debuting at NBCUniversal’s One21 Developer Conference, the short films – “Anthem,” and “Chef” – look at community, family, and a deep well of programming, which offers something for everyone. They use well-crafted cinematic visuals and doc-style stories to convey common truths and elicit feelings.

The Anthem Spot is a custom content short created to highlight how Comcast and NBCU are a part of everyday life by connecting people all over the world through content and technology on multiple platforms. The piece not only demonstrates the power of Comcast technology and our ability to keep people safe, informed, and together, but it also focuses on people consuming content and having a shared emotional experience.

When introducing NBCUniversal’s Checkout opportunity to advertisers, we presented: The Chef’s Spot. This vignette was constructed to show the motivation to purchase, the method of purchase, and the result of purchasing products that relate to fan-favorite shows. Produced during the pandemic, and creatively directed remotely, the film illustrated how NBCU Checkout allowed fans to purchase products from the shows they trust, with outstanding results.