Tiny Hands, Total Hydration

Dubbed “Tiny Hands, Total Hydration”, belif’s first TikTok campaign focused on fun, quirky, and humorous content from both paid and gifted partners in a way no one in the skincare community had seen so far on the platform. Artisan Council was tasked to create, grow, and cultivate belif’s TikTok presence through a channel-specific content strategy, first-class community management plan, and an expanded influencer marketing program to boost engagement and position the brand as the leader in hydration and k-beauty skincare. While executing this, Artisan Council also wanted to activate the brand in a way that no one in the skincare community has so far; by highlighting the incredible texture of belif’s hero product, Aqua Bomb, in a larger than life way. This was done by developing a carefully curated seeding campaign consisting of a custom created box that was sent to over 150 TikTok creators. In addition to a custom-designed box, belif product, and Tiny Hands, of course, Artisan Council created a QR code that linked partners to a unique, custom-produced belif TikTok sound for them to use while creating content surrounding the oddly satisfying texture of Aqua Bomb. The Artisan Council team also targeted creators across multiple verticals (ie. Beauty, Lifestyle, Comedy, etc.) in order to further expand belif’s audience reach. Creators were all inspired to make oddly satisfying texture videos using the tiny hands and this focus primarily on texture aligned closely with the Tiny Hands storytelling that would follow. With these parameters in place, the team was successfully able to capture some of the most diverse influencer content received to date with the common thread of tiny hands.