MUSE Platinum

2023

HP: The Generation Impact Series

Entrant Company

Passion Point Collective

Category

Branded Content - Brand Journalism

Client's Name

HP

Country / Region

United States

Generation Impact is a video series from the Garage by HP about cutting-edge young innovators who are using technology to create a more equitable world. Each of the four films in the series aligns with HP’s Corporate Social Responsibility commitments, relating to climate change, digital equity and human rights, and the brand’s objective to inspire young people to embrace the spirit of innovation and pursue careers in science and technology.

The first film in the series, The Coder, follows Jay Jay, who at age 13 built a mobile app to help kids stay connected to incarcerated parents. Jay Jay now teaches coding to teens and is determined to create opportunities for people of color in STEM. The Inventor tells the story of a young inventor who turned his high school science fair project into the lightest and most affordable 3-D printed prosthetic limb, giving new capabilities to hundreds of young people with limb differences. In The Scientist, we meet Emily Tianshi, a young woman striving to raise awareness and create solutions for the global water crisis. Using a $20 microscope, Legos and household items, she developed an innovative prototype to harvest atmospheric moisture, as a way to help produce water in areas of severe drought. And The Guardians follows three teens who created an app and wearable tech to make public spaces in Costa Rica safer for women.

These are true stories of drive, hope and ingenuity, made with the objective of highlighting diverse subjects, all devoted to making a difference using cutting-edge technology.

Credits

CEO/Passion Point Collective
Marcus Peterzell
SVP/Passion Point Collective
Amy Slotnick
Series Producer
Angela Matusik
Executive Editor/HP
Sunshine Flint
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