2023
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Neutrogena Studios First Frame Fellowship aims to cultivate the next generation of diverse filmmakers, encouraging them to create art that exemplifies the larger stories surrounding skin health and embracing your skin. In partnership with the Ghetto Film School, two BIPOC Gen Z filmmakers were selected to direct stories imagining if skin were not a barrier to one’s identity. The Grammy-nominated R&B duo Chloe x Halle provided mentoring throughout the program, assisting with selection of the films and providing feedback to the scripts and early rough cuts.
“En Avant,” directed by Sarah Jean Williams (age 20), tells the story of a Black ballerina’s internal struggle with self-acceptance as she faces racism in a white-dominated art form. “If My Voice Rang Louder Than My Skin,” an animated short film directed by Kyra Peters (age 22), is an allegorical story of a teenage boy who craves a life where his skin no longer affects his daily experience or how others perceive him.
Credits
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Groove Jones
Category
Experiential & Immersive - Out-of-Home
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United States
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Too Faced Cosmetics
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Experiential & Immersive - Brand Engagement Event
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United States
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IrisWave
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Video - Food & Beverage
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Singapore
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1964 Agency x LaForce
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States