MUSE Platinum

2023

Neutrogena Studios: First Frame Fellowship

Entrant Company

Passion Point Collective

Category

Branded Content - Diversity / Equity / Inclusion

Client's Name

Neutrogena

Country / Region

United States

Neutrogena Studios First Frame Fellowship aims to cultivate the next generation of diverse filmmakers, encouraging them to create art that exemplifies the larger stories surrounding skin health and embracing your skin. In partnership with the Ghetto Film School, two BIPOC Gen Z filmmakers were selected to direct stories imagining if skin were not a barrier to one’s identity. The Grammy-nominated R&B duo Chloe x Halle provided mentoring throughout the program, assisting with selection of the films and providing feedback to the scripts and early rough cuts.
“En Avant,” directed by Sarah Jean Williams (age 20), tells the story of a Black ballerina’s internal struggle with self-acceptance as she faces racism in a white-dominated art form. “If My Voice Rang Louder Than My Skin,” an animated short film directed by Kyra Peters (age 22), is an allegorical story of a teenage boy who craves a life where his skin no longer affects his daily experience or how others perceive him.

Credits

Creative Content Lead/Neutrogena Studios
Tyler Rochwerg
Studio Content Creator/Neutrogena
Sebastian Garcia-Vinyard
Associate Producer/Neutrogena Studios
Miah Shahene
Communications Lead/Johnson & Johnson
Jenni Evora
CEO/Passion Point Collective
Marcus Peterzell
SVP/Passion Point Collective
Amy Slotnick
Director
Sarah Jean Williams
Director
Kyra Peters
SVP/Fleishman Hillard
Tina Manzo
Managing Supervisor
Paige Weber
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