NIL x FFB

At Fresno First Bank, we pride ourselves are being community-focused and team driven. Last year we were the #3 community bank in the U.S. and we wanted to let our customers know we wanted to be #1. We have a competitive nature that has parallels to different sports and their teams. So when NIL (Name Image Likeness) for college athletics became legal, we saw a perfect opportunity to not only invest in the community but show our customers our competitive edge. We took advantage of NIL and created a series around hiring college athletes and coaches from Fresno State. This campaign highlighted our culture, services, and achievements. The inspiration for this style is a combination of The Office and ESPN's, "This is Sportscenter", commercials. Altogether this campaign was received well by our team, regionally, and also drew some national attention in the world of NIL.