MUSE Gold

2023

Connecting Possibilities: Rebranding Jack Henry's Website

Entrant

Jack Henry

Category

Website - Business to Business

Client's Name

Country / Region

United States

About The Entry

Jack Henry believes the world is a better place with community and regional financial institutions. And we intend to keep it that way.
With our new business to business website, we are putting people at the center of our modernization. We're helping our financial institutions find what they need so they can innovate faster, differentiate strategically, and compete successfully. After all, competing for business in today's B2B environment requires a whole new strategy.
The new jackhenry.com features a graphical layout that draws users in and keeps them engaged. User interface elements such as composition, color, transitions, and animations work together to create a digital experience that is accessible, engaging, and consistent while prompting action.
Our Jack Henry brand color palette is used throughout the site, with each color being used deliberately. Gradients are limited to key areas to provide ambiance. Icons are used to add visual interest and provide a quick reference to the related content. The photography used throughout is people-centric and represents our clients or solution end-users in relatable and candid scenarios and locations.
Looping background hero videos on our homepage and main pillar pages also provide movement and energy to the website. Easy-to-navigate sections of the website are key components in the user experience, with all pages using conversational language.

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