In Control Brand Kit

IN Control was created by researcher and pediatrician Dr. Tracey Wilkinson to serve Indiana youth. The IN Control program is committed to helping young people access the healthcare that they want and deserve in Indiana. IN Control is a contraception navigator program to help young people overcome barriers they may have when trying to access comprehensive and confidential reproductive health care in the state of Indiana. Navigators can help with things like finding a clinic, getting an appointment, helping pay for things, and other barriers youth may face when trying to access contraception.

Recruit Rooster developed the brand identity and media kit for IN Control to officially launch in 2022. Researchers engaged with young people to help create this program and learn what young people want and need from a navigator to create the best possible system for serving this demographic. From this data, Recruit Rooster designed IN Control’s logo, website materials, brand book, and social media–including graphics, videos, and photography.