2023

Do We Really Need An Ad?

Entrant Company

Takamol holding company

Category

Advertising - Advertising Campaign

Client's Name

Salamah MVPI \ Takamol holding

Country / Region

Saudi Arabia

Salamah, is a new Motor Vehicle Periodic Inspection in Riyadh, Saudi Arabia.
The market was run by one company until the cabinet of minsters approved regulating MVPI and so Salamah came in with the fastest inspection in town, with the challenge of breaking the chain of being dependent on one place for the inspection.

Credits

Creative Manage \ Takamol

Bashair AlSaif

Brand Manager \ Takamol (resigned)

Abdullah Al-Kadi

CMO \ Takamol

Ohoud Al-Shamekh

Production Manager \ Takamol

Abdullah Qadiri

Art Director

Shatha AlHamdan

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