MUSE Silver

2023

Do We Really Need An Ad?

Entrant Company

Takamol holding company

Category

Advertising - Advertising Campaign

Client's Name

Salamah MVPI \ Takamol holding

Country / Region

Saudi Arabia

Salamah, is a new Motor Vehicle Periodic Inspection in Riyadh, Saudi Arabia.
The market was run by one company until the cabinet of minsters approved regulating MVPI and so Salamah came in with the fastest inspection in town, with the challenge of breaking the chain of being dependent on one place for the inspection.

Credits

Creative Manage \ Takamol
Bashair AlSaif
Brand Manager \ Takamol (resigned)
Abdullah Al-Kadi
CMO \ Takamol
Ohoud Al-Shamekh
Production Manager \ Takamol
Abdullah Qadiri
Art Director
Shatha AlHamdan
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