MUSE Platinum

2023

Provo

Entrant Company

Sunday Afternoon

Category

Typography - Digital

Client's Name

Provo

Country / Region

United States

Are you a robot? With the development of artificial intelligence, the answer to this question will be more ambiguous. During quarantine, A lot of people look for someone to snuggle up with. Although most people believe that they can easily tell the human and AI apart, sometimes the heart rules the brain. In response to the rising AI fraud, we design a social awareness campaign that fights against abusing AI by helping people know more about it. The generative custom typeface is named CAPTCHA, and it also works as a CAPTCHA (the abbreviation of “Completely Automated Public Turing test to tell Computers and Humans Apart”) We invite our audiences to be part of the campaign. Audiences can generate their own captcha and scrambled text. Technology is never limited to screens, it also affects us physically. We push this idea further by providing spacial experiences, and surrounding audiences with generative content to communicate the idea of “Provo, the key to safer conversations.”

Credits

Designer
Ruiqi Zhou
More Platinum Winners
Outdoor Advertising
2023
MUSE Advertising Awards - Disney+ Singapore - The Shield Has Landed
The Walt Disney Company (Southeast Asia)

Entrant Company

Moving Bits

Category

Outdoor Advertising - Outdoor Advertising / Other___

Country / Region

Singapore

Integrated Marketing
2023
MUSE Advertising Awards - Grains Almighty
Grupo Bimbo

Entrant Company

NameStormers

Category

Integrated Marketing - Product Branding

Country / Region

United States

Video
2023
MUSE Advertising Awards - Signalis: A Dream About Dreaming

Entrant Company

Layer

Category

Video - Trailers

Country / Region

United States

Video
2023
MUSE Advertising Awards - New World: Blunderbuss
Amazon Games

Entrant Company

Layer

Category

Video - Trailers

Country / Region

United States