2023
Entrant Company
Category
Client's Name
Country / Region
Are you a robot? With the development of artificial intelligence, the answer to this question will be more ambiguous. During quarantine, A lot of people look for someone to snuggle up with. Although most people believe that they can easily tell the human and AI apart, sometimes the heart rules the brain. In response to the rising AI fraud, we design a social awareness campaign that fights against abusing AI by helping people know more about it. The generative custom typeface is named CAPTCHA, and it also works as a CAPTCHA (the abbreviation of “Completely Automated Public Turing test to tell Computers and Humans Apart”) We invite our audiences to be part of the campaign. Audiences can generate their own captcha and scrambled text. Technology is never limited to screens, it also affects us physically. We push this idea further by providing spacial experiences, and surrounding audiences with generative content to communicate the idea of “Provo, the key to safer conversations.”
Credits
Entrant Company
Habbar Avertising & co
Category
Advertising - Advertising Campaign
Country / Region
Saudi Arabia
Entrant Company
可睿創意整合有限公司 Correct Creative Integration Group
Category
Event - Art Event
Country / Region
Taiwan
Entrant Company
Pop'N Creative
Category
Branded Content - Influencer Marketing
Country / Region
United States
Entrant Company
Denis Semenov & Artur Gadzhiev
Category
Video - Short Film
Country / Region
Turkey