MUSE Gold

2023

Wild Sides

Entrant Company

Cakewalk Media

Category

Video - Tourism

Client's Name

Travel Alberta

Country / Region

Canada

Working as the creator for Travel Alberta in collaboration with the Calgary Stampede, this creative project is part of Travel Alberta's larger 2023 US marketing plan that will inspire curious adventurer's to come to Alberta as a desired Canadian destination. The target locations will be California, New York and Texas. This 60 second hero video will be accompanied by 4 additional 15second vertical cut downs that will be played in various channels such as cinema pre-roll, amplification on FaceBook, Instagram, Tik Tok, and lastly lower funnel partnerships with our official canadian airlines including Air Canada and Westjet.

Credits

Travel Alberta
Alex Chan
Executive Producer
Youn Park
Director of Photography
Jon Thomas
Scriptwriter
Rick Thomas
Make-up Artist
Nicole Saxton
Stylist
Crystal McKenzie
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