Wild Sides

Working as the creator for Travel Alberta in collaboration with the Calgary Stampede, this creative project is part of Travel Alberta's larger 2023 US marketing plan that will inspire curious adventurer's to come to Alberta as a desired Canadian destination. The target locations will be California, New York and Texas. This 60 second hero video will be accompanied by 4 additional 15second vertical cut downs that will be played in various channels such as cinema pre-roll, amplification on FaceBook, Instagram, Tik Tok, and lastly lower funnel partnerships with our official canadian airlines including Air Canada and Westjet.