MUSE Platinum

2023

Resorts World GLOW

Entrant Company

Digital Kitchen

Category

Experiential & Immersive - Out-of-Home

Client's Name

Resorts World Las Vegas

Country / Region

United States

Resorts World, Las Vegas, owned by Genting, is the first new resort on the Las Vegas Strip in over a decade. With some of the largest screens in North America. Our challenge - create a content and multimedia experience that will entertain and attract the millions of visitors who come to Las Vegas every year.

GLOW is a one-of-a-kind video and multimedia spectacle - five unique ‘shows’ bringing the property’s technologically advanced architecture to life.

24k Magic.
A story of luxe gold rooted in Resorts World’s luxurious setting. In this pop art show, we explore seven surrealist rooms showcasing gold in various states from melting statues to bursting gold glitter.

Dance Story.
A Vegas love story. ‘Dance’ explores the story of two characters - Helga and Pebble - meeting each other and falling in love. Choreographed and shot utilizing motion capture, Dance Story features over 35 unique CGI characters that transform from abstract shapes to concrete couture-wearing figures.

Wanderlust.
Inspired by the overall legacy of Genting’s global footprint, Wanderlust takes the viewer on an illustrative voyage around the world to the many locations where Genting properties can be found.

Neon Space.
A journey through space and time, where we follow our protagonist – Cheddar the cat — as he explores psychedelic extraterrestrial worlds. Encountering strange and unique characters along the way, when the astro-cat traverses between worlds, so does the visual style, flipping between illustrative 2D environments to hyper-stylized 3D renderings.

Vintage Vegas.
Re-living the ‘modern era’ of Vegas, we take viewers on a journey down Las Vegas Boulevard, reconstructing the old marquees and venues which used to line The Strip. Focusing on the landmarks, performers, and events from the 50’s and 60’s, the show uses a collage style comprised of classic footage, photography, and retro design to tell this nostalgic story.

Credits

Executive Creative Director/Digital Kitchen
Mason Nicoll
Creative Director/Digital Kitchen
Andrew Julien
Senior Producer/Digital Kitchen
Matthew Lynch
Technical Director/Digital Kitchen
William Robertson
Art Director/Digital Kitchen
Peter Pak
Art Director/Digital Kitchen
Francisco Sanchez De Canete
Art Director/Digital Kitchen
Manuel Martin
Illustrator/Digital Kitchen
Emilie Muszczak
Motion Artist/Digital Kitchen
John Van Unen
Motion Artist/Digital Kitchen
Mike Cahill
Motion Artist/Digital Kitchen
Oliver Sin
Motion Artist/Digital Kitchen
Carlos Enciso
Motion Artist/Digital Kitchen
Steve Kirby
Motion Artist/Digital Kitchen
Alex Manrique
Choreographer
Galen Hooks
Dancer
Zavion Brown & Taja Riley
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