2023
Entrant Company
Category
Client's Name
Country / Region
At a time when competition from challenger apps and gamification trends are influencing the language learning market, the national TV campaign for Rosetta Stone, "There's a Word for That", reintroduces the language learning brand to the modern consumer. Inspired by the relatable experience of finding the exact word to describe that familiar feeling you were never quite able to identify, the campaign reminds the audience how satisfying learning a language can be — even if it’s a simple word or phrase.
Featuring a variety of voices from around the world, the inclusive spots feature voice talent from Nigeria, The Philippines, England, Egypt, Belgium and Canada. Rather than simply using digitally imposed typography in post production, the words were physically printed, painted, embroidered or stamped onto the set, emphasizing that the words in different languages are the main characters.
The campaign ran nationally and its initial run was extended after receiving exceptionally positive returns.
Entrant Company
INFUSEmedia
Category
Strategic Program - COVID-19-Related
Country / Region
United States
Entrant Company
Might And Matter
Category
Corporate Identity - Brand Identity
Country / Region
United States
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RevHealth
Category
Website - Pharmaceuticals
Country / Region
United States
Entrant Company
PARTNER E-COMMERCE CO., LIMITED
Category
Video - Lifestyle
Country / Region
Taiwan