2023
Entrant Company
Category
Client's Name
Country / Region
We were tasked with creating the asset from concept to completion.
Creating this concept from the ground up and putting it on screen was no small feat. We created animatics to represent the tone, movement, pacing, and overall style of the final product. We then scouted locations for the right looking space, followed by preparing the layout of the sequence within the warehouse. Finding our lead wasn't easy either, but we knew they would have to be both relatable in style but incredibly believable as a badass. Olivia fit this role perfectly. We flew her out to the location and started production, where we shot the entire sequence on cinema cameras with a talented and dedicated crew.
After the shoot came the heavy VFX sequences, which our team spent a considerable amount of time building from the ground up. First, we rebuilt the entire environment using a technique known as photogrammetry, which allowed us to render the location in photo-realistic detail. We then focused on heavy destruction simulations, creating the geometry of Pistol Whip's live-action world, and recreating the look of the enemies from the game. The enemies needed to be easily identifiable and look close enough to their counterparts that when we cut to gameplay, the transition from live-action wouldn't be jarring. This also meant recreating the vertex displacement effect that the environment and enemies have in game, which triggers on beat to whatever song is played. All of this was cut to a remixed version we did of the song Good News by Apashe.
To add some additional detail, we projected the logo for Cloudhead Games on the opening garage sequence, and made it look like it was spray painted on to the door.
Sony released the final asset as part of a Playstation announcement of new games that were releasing for the PS VR 2.
Credits
Entrant Company
Shanghai Yechi Information Technology Co., Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Splendid Communications Ltd
Category
Best Agency Awards - Independent Agency of the Year
Country / Region
United Kingdom
Entrant Company
Chengdu yitian packaging design co.,ltd
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Soul Vision Films
Category
Experiential & Immersive - 360 Video
Country / Region
Australia