Honoring the Values of a Dynamic Community

Chicago’s only technology-focused university recently renamed their landmark Mies Van der Rohe-designed campus center to recognize the innovation and generous contributions of their board chairman, Michael P. Galvin.
Blue Telescope created three immersive lobby installations that invite the community to see themselves in these success stories -- and more importantly, to begin to write their own. From a bold statement wall that responds to gestural interaction to a series of touchscreen storytelling prompts, the Galvin Tower Lobby honors both the Galvin Family and the diverse communities they are helping to create.
As guests enter the space they encounter a motion triggered video detailing the innovations and contributions of the Galvin Family. Around the corner, the experience extends along a 28 foot statement wall triggered by gestural interaction. The statement wall fills the space with a mesmerizing animation that subtly tracks movement in the space with surprising content about the university and a beautiful overlay evocative of an abstract art installation.
The Column Story Wraps allow guests to interact with a series of prompts adding their own story to the larger university narrative displayed in the space. Blue Telescope developed a unique CMS system that captures the entries and utilizes machine learning to calculate and display and display the results in a meaningful way that provides context.
During evening hours, a projector in the lobby presents dynamic information on the building facade. In addition to the university logo and seasonal announcements, the machine learning content from the Column Story Wraps populates an infographic providing additional storytelling elements from interior to exterior.