MUSE Gold

2023

Don’t be Scared of Being Scared

Entrant Company

COPE Content Performance Group

Category

Strategic Program - Digital Marketing Campaign

Client's Name

Schwabe Austria

Country / Region

Austria

Together with our long-standing client Schwabe Austria, we created the successful awareness campaign "Don’t be scared of being scared", which educates people about anxiety disorders and provides comprehensive information. The topic is often still covered with taboos, yet anxiety disorders are among the most common mental illnesses worldwide.

The campaign includes an online dossier webpage with a self-test, podcast and videos hosted on the website of the daily newspaper "Die Presse", it also incorporates hybrid live events, and of course advertising on various channels.
The excellent results of the campaign, including the exceptionally long dwell time on the dossier of 30 minutes and the high download & subscription numbers of the podcast, show that the campaign hits the nerve of the time and reflect the high interest in this topic.

More Gold Winners
2023
 
MUSE Advertising Awards - Nitefly

Entrant Company

Yizhou Liu

Category

App - Lifestyle

Country / Region

United States

2023
 
MUSE Advertising Awards - Wild Sides
Travel Alberta

Entrant Company

Cakewalk Media

Category

Video - Tourism

Country / Region

Canada

2023
 
MUSE Advertising Awards - Borderless Africa
Zeepay Ghana

Entrant Company

Nomad Advertising Agency

Category

Video - TV Ad

Country / Region

Ghana

2023
 
MUSE Advertising Awards - Cite Studio Website
Cite Studio

Entrant Company

Atomicdust

Category

Website - Consulting

Country / Region

United States