MUSE Gold

2023

Don’t be Scared of Being Scared

Entrant Company

COPE Content Performance Group

Category

Strategic Program - Digital Marketing Campaign

Client's Name

Schwabe Austria

Country / Region

Austria

Together with our long-standing client Schwabe Austria, we created the successful awareness campaign "Don’t be scared of being scared", which educates people about anxiety disorders and provides comprehensive information. The topic is often still covered with taboos, yet anxiety disorders are among the most common mental illnesses worldwide.

The campaign includes an online dossier webpage with a self-test, podcast and videos hosted on the website of the daily newspaper "Die Presse", it also incorporates hybrid live events, and of course advertising on various channels.
The excellent results of the campaign, including the exceptionally long dwell time on the dossier of 30 minutes and the high download & subscription numbers of the podcast, show that the campaign hits the nerve of the time and reflect the high interest in this topic.

More Gold Winners
Social Media
2023
MUSE Advertising Awards - Shaping Change Together

Entrant Company

Gravity Global

Category

Social Media - Ad Campaign

Country / Region

United Kingdom

Experiential & Immersive
2023
MUSE Advertising Awards - Third Arm Gallery

Entrant Company

15|40 Productions

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Video
2023
MUSE Advertising Awards - Meeting Fail
Teradata Inc.

Entrant Company

Mitosis

Category

Video - Internal Communication (NEW)

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - Serial Killer Receipts

Entrant Company

Xero Creative Hub - London

Category

Social Media - Humor

Country / Region

United Kingdom