2023
Entrant Company
Category
Client's Name
Country / Region
Together with our long-standing client Schwabe Austria, we created the successful awareness campaign "Don’t be scared of being scared", which educates people about anxiety disorders and provides comprehensive information. The topic is often still covered with taboos, yet anxiety disorders are among the most common mental illnesses worldwide.
The campaign includes an online dossier webpage with a self-test, podcast and videos hosted on the website of the daily newspaper "Die Presse", it also incorporates hybrid live events, and of course advertising on various channels.
The excellent results of the campaign, including the exceptionally long dwell time on the dossier of 30 minutes and the high download & subscription numbers of the podcast, show that the campaign hits the nerve of the time and reflect the high interest in this topic.
Entrant Company
FU CHONG, XIAO YE
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
PPK
Category
Video - Diversity & Inclusion
Country / Region
United States
Entrant Company
KSV
Category
Video - Sustainability & Environment
Country / Region
United States
Entrant Company
NATEEVO
Category
Strategic Program - Branding Refresh (NEW)
Country / Region
Spain