MUSE Silver

2023

Robitopia

Entrant Company

COPE Content Performance Group

Category

Website - Games / Games-Related

Client's Name

MINTality Foundation

Country / Region

Austria

Robitopia – the online game for elementary schools to boost kid’s confidence and interest in STEM-related fields.

In the game, children travel with the robot "Robi" by rocket to four fantasy planets. Embedded in an interesting storyline, kids meet STEM professionals, watch videos, read, solve puzzles, and earn stars & awards as incentives. Factors that can inhibit STEM interest were addressed in the game: STEM professions are represented by anti-stereotypical female protagonists. STEM self-awareness is strengthened through immediate feedback, among other things, and growth mindset & self-motivation are also fostered through play.
To measure the effects of the game scientifically, a field trial was conducted by the IHS at 40 Austrian elementary schools with the participation of 1,200 pupils. The study produced remarkable results:
Before using the online game "Robitopia", girls' interest in STEM was 20 percent lower than that of boys. After the children played the game, the results were markedly different. Girls' STEM interest was now significantly higher. The gender gap in STEM interest was reduced by 28% through Robitopia.

Credits

MINTality Foundation
Dr. Therese Niss
MINTality Foundation
Dr. Alina Kissner-Schmidt
Institute for Advanced Studies
Dr. Kerstin Grosch
MINTality Foundation
Martina Rössler
COPE Content Performance Group
Monika Feiel & Jan Schwieger,
COPE Content Performance Group
Marco Haas & Simon Schmiedbauer
FehrAdvice & Partners Austria GmbH
Christian Bauer & Alexis Johann
Webentwicklung Ideenreich
Isabella Danda
More Silver Winners
2023
MUSE Advertising Awards - Local Chronicle of Nanhai

Entrant Company

CT.LAB New Media Arts

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

China

2023
MUSE Advertising Awards - Bernhard - Welcome

Entrant Company

Recruit Rooster

Category

Video - Recruitment (NEW)

Country / Region

United States

2023
MUSE Advertising Awards - Analog Devices
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Video - Branding

Country / Region

United States

2023
MUSE Advertising Awards - Make it Happen
Oportun

Entrant Company

PACO Collective

Category

Video - Financial Services

Country / Region

United States