MUSE Silver

2023

Robitopia

Entrant Company

COPE Content Performance Group

Category

Website - Games / Games-Related

Client's Name

MINTality Foundation

Country / Region

Austria

Robitopia – the online game for elementary schools to boost kid’s confidence and interest in STEM-related fields.

In the game, children travel with the robot "Robi" by rocket to four fantasy planets. Embedded in an interesting storyline, kids meet STEM professionals, watch videos, read, solve puzzles, and earn stars & awards as incentives. Factors that can inhibit STEM interest were addressed in the game: STEM professions are represented by anti-stereotypical female protagonists. STEM self-awareness is strengthened through immediate feedback, among other things, and growth mindset & self-motivation are also fostered through play.
To measure the effects of the game scientifically, a field trial was conducted by the IHS at 40 Austrian elementary schools with the participation of 1,200 pupils. The study produced remarkable results:
Before using the online game "Robitopia", girls' interest in STEM was 20 percent lower than that of boys. After the children played the game, the results were markedly different. Girls' STEM interest was now significantly higher. The gender gap in STEM interest was reduced by 28% through Robitopia.

Credits

MINTality Foundation
Dr. Therese Niss
MINTality Foundation
Dr. Alina Kissner-Schmidt
Institute for Advanced Studies
Dr. Kerstin Grosch
MINTality Foundation
Martina Rössler
COPE Content Performance Group
Monika Feiel & Jan Schwieger,
COPE Content Performance Group
Marco Haas & Simon Schmiedbauer
FehrAdvice & Partners Austria GmbH
Christian Bauer & Alexis Johann
Webentwicklung Ideenreich
Isabella Danda
More Silver Winners
Video
2023
MUSE Advertising Awards - Inovonics Product Videos

Entrant Company

cat&tonic

Category

Video - Products

Country / Region

United States

Video
2023
MUSE Advertising Awards - At One Ventures - About Us
At One Ventures

Entrant Company

VSC

Category

Video - Financial Services

Country / Region

United States

Experiential & Immersive
2023
MUSE Advertising Awards - Thurayya
Madhawi AlGwaiz

Entrant Company

Noor Riyadh 2023

Category

Experiential & Immersive - Community

Country / Region

France

Website
2023
MUSE Advertising Awards - LendingTree Homepage
LendingTree

Entrant Company

LendingTree

Category

Website - Corporation

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy