MUSE Silver

2023

State Mission and Vision Poster

Entrant Company

AARP

Category

Corporate Identity - Brand Identity

Client's Name

AARP

Country / Region

United States

This poster was created in partnership with our internal communications team to capture and inspire internal staff of our mission and values. There was a lot of information to include so the goal was to create a visual hierarchy that started with the most important information – being our vision and mission first and then playfully incorporate our role, values and how we show up. Towards the bottom it ends with a message from our founder with a custom illustration done in our brand color palette. This poster is displayed at our Headquarters and was also distributed to our 53 state offices.

Credits

Manager, Creative Services
Michelle Moser
Sr. Director, Brand Strategy and Creative Services
Mike Hilker
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