Totus Medicines: Covalent MOA

Covalent therapeutics are some of the most impactful in society yet make up only 2% of the market because, in the past, they have primarily been identified accidentally. The animation showcases that covalent bonding used in conjunction with Totus Medicines’ proprietary machine learning technology platform for high-throughput drug discovery converts genetic discoveries into real drugs, making more diseases treatable.

We used a storytelling approach that highlighted the problem of seemingly untreatable diseases, the opportunity in the platform, and the shared purpose of addressing the unmet medical need. In addition, we used visuals that enhanced the sense of moving from the legacy of historic covalent medicines to the future of novel applications to reinforce the narrative.