2023
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The festive season gives us a wonderful opportunity to share joy with our loved ones. Hang Lung Properties prepared a festive gift to express our heartfelt gratitude to our stakeholders and premium business partners, and as a joyful gesture of hope as we enter the New Year together.
The gift set is designed as an advent calendar with drawers containing sweet treats (chocolates) and warm messages to welcome the festive season. Its circular design in vibrant colours represents the Hang Lung vision of enriching lives by “Connecting Happiness” and being surrounded by joy in this season of celebrations.
Shaped like a Christmas wreath, this Advent Calendar features 24 little drawers to be opened every day until Christmas with delicious surprises and little messages. On top of the box showcases the joyful illustration of the 12 Hang Lung properties, dressed in Christmas theme and adorned with festive patterns to celebrate the most wonderful time of the year. The receivers can create their unique advent calendar by assembling the die-cut properties decorations on the ring whose shape symbolizes connection and union.
It is also sustainable that the paper box can be used as a storage box after Christmas. Ensuring our commitment to sustainability is upheld, the entire gift is made of recyclable materials and can itself be repurposed. The top ring can be detached to make a decorative wreath to hang at home and the circular box can be transformed into an auspicious Chinese New Year candy box – our joyful wishes accompanying our friends and stakeholders throughout the festive season with our We Do It Well philosophy demonstrated in every detail of this special gift to our partners.
Credits
Entrant Company
Layer
Category
Video - Trailers
Country / Region
United States
Entrant Company
Beijing Wuyao Cultural and Creative Co. Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
Paramount Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Gravity Global
Category
Branded Content - B2B
Country / Region
United Kingdom