2023
Entrant Company
Category
Client's Name
Country / Region
AARP had a strong presence at 2023 CES premiering AgeTech Collaborative from AARP as the proof-point of our investment to the business community in innovation. The experience showcased 16 start-up companies that address quality of life and longevity. The overall experience created business conversations about product and services for the 50+ market and unite creator with services, test beds, investors, and other creators. Launching this collaboration brings the 114 million aging Americans to the forefront of new product design and brings visibility to AARP as the leader for the 50+ consumer. Areas of the experiences included a speaker’s stage, VIP Lounge to connect, product/service showcase and conversation areas to discuss business opportunities.
Credits
Entrant Company
Perfect Search Media
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
AARP
Category
Integrated Marketing - Promotional
Country / Region
United States
Entrant Company
Beijing Pengtu Culture and Art Communication Co., Ltd.
Category
Strategic Program - CSR Program
Country / Region
China
Entrant Company
Spherical
Category
Social Media - Instagram Page
Country / Region
United States