MUSE Silver

2023

AgeTech Collaborative from AARP at CES

Entrant Company

AARP

Category

Event - Tech Event

Client's Name

AARP

Country / Region

United States

AARP had a strong presence at 2023 CES premiering AgeTech Collaborative from AARP as the proof-point of our investment to the business community in innovation. The experience showcased 16 start-up companies that address quality of life and longevity. The overall experience created business conversations about product and services for the 50+ market and unite creator with services, test beds, investors, and other creators. Launching this collaboration brings the 114 million aging Americans to the forefront of new product design and brings visibility to AARP as the leader for the 50+ consumer. Areas of the experiences included a speaker’s stage, VIP Lounge to connect, product/service showcase and conversation areas to discuss business opportunities.

Credits

Sr. Director of Brand Strategy and Creative Services
Mike Hilker
Booth Design Agency
MC2
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