MUSE Gold

2023

CQL - The Art of Commerce

Entrant Company

CQL

Category

Best Agency Awards - eCommerce Agency of the Year

Client's Name

Onix, Brighton, STIGA, Haworth, Lighting New York, Stride Rite

Country / Region

United States

For 27+ years, CQL’s unparalleled technical expertise and experience design, coupled with industry-leading eCommerce platforms, has helped retailers and manufacturers drive record online revenue, build new channels, and envision world-changing ideas.

ONIX Pickleball, the #1 professional pickleball brand, transformed its D2C site in under 3 months. CQL's reimagined ONIX rebrand and Shopify Plus replatform was Escalade Sports' first site to launch in a multi-site, multi-brand strategy. The new ecommerce site drove 139% Sales Growth YOY and a 3X increase in completed checkouts.

Brighton, known for its exquisitely crafted women’s handbags, jewelry, and bracelet charms, partnered with CQL for a complete digital transformation and omni-channel, consistent brand experience. With a stylish, elevated new look, a user-friendly commerce platform, and 20+ new integrations, Brighton unveiled a brilliantly crafted customer-first digital ecosystem.

STIGA, the world leader in table tennis for 75+ years, engaged CQL to create a modern, robust shopping experience and launch into the direct-to-consumer market. The creative design capitalized on the superiority of the STIGA brand and enabled the brand to merchandise their unique specialty product lines.

Haworth, a leading designer and manufacturer of office furniture solutions, partnered with CQL to design and develop a highly customized user experience on Shopify Plus. The new flagship store destination drives direct-to-consumer sales by merchandising Haworth’s products to small business and employees working from home.

Lighting New York, a leading e-retailer in lighting and home decor, worked with CQL on a responsive brand redesign, industry leading UX to navigate through millions of SKUs, and replatform to Salesforce Commerce Cloud, which provided a multi-site framework for their 100+ websites.

Stride Rite, an American children’s footwear company, worked with CQL on a transformative redesign, a new navigation taxonomy streamlined for conversion, and mobile optimization. The new ecommerce solution allows for future growth and stability, lowers technical expenses, and empowers the brand to focus on content, marketing, and acquisition.

CQL’s clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, Coldwater Creek, Sound United, Brighton, Bauer, Lighting New York, Paula’s Choice, Stride Rite, Escalade Sports, Woodland Direct, Haworth, and more.

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